Tackling the war on sugar
The single biggest driver in the industry at the moment in terms of change is the “war on sugar” and the consumers demand to be healthier. Further to that, energy drinks are also under more scrutiny and Lithuania became the first country in the world to ban the selling of energy drinks to under 18’s.
For the UK as a case study, there will be two bands – one for total sugar content above 5g per 100 millilitres and a second, higher band for the most sugary drinks with more than 8g per 100 millilitres. Examples of drinks which would currently fall under the higher rate of the sugar tax include full-strength Coca-Cola and Pepsi, Lucozade Energy and Irn-Bru. The lower rate would catch drinks such as Dr Pepper, Fanta, Sprite, Schweppes Indian tonic water and alcohol-free shandy with this cost likely being passed onto consumers.
Next year we will look into how this has changed the industry, come join us to avoid the pitfalls!
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