The First HITEC in Europe

1st January, 1970

The First HITEC in Europe

At the end of March, the world´s largest hospitality technology exposition and conference, HITEC (Hospitality Industry Technology Exposition & Conference),took place in Europe for the first time.Hoist Group was of course on-sitein Amsterdam.

Professionals from all over the world within the hospitality industry gathered at HITEC Amsterdam to learn, listen and discuss the latest hospitality technology products and services. After many informative sessions and inspiring keynote speeches, there was one trend in particular that had everyone talking – the popularity of location-based services (LBS).

What is LBS(location-based services)?

In the recent years, the popularity of location-based services has risen rapidly. But what is LBS?

Put simply, it’s a solution that enables users to “check-in” at restaurants, hotels, places or events to gain rewards, discounts, information,and other marketing/PR information.

How Does It Work?

It uses real-time geodata from mobile devices or the WiFi access points to provide information, entertainment or security.

Who’s Using It?

Google Maps, Foursquare, GetGlue, Yelp and Facebook Places are among the most popular services. However, this trend is growing very rapidly in the retailindustry, so why can’t hotel environments use it as well?

Make Your Big Data Work For You

With LBS, guests can be greeted from the moment theyset foot in a hotel. They can receive personalised notificationsbased on big-data information the hotel may collect during the booking process. Even more simply, a guest, while passing by the Spa, can be notified ofdiscounted offers to lure themin fora treatment. It seems that the possibilities are endless.

How Can I Implement LBSinMy Hotel?

Most likely hoteliers will require assistance from an external company who candevelop a Guest App, which the guest would need to download prior to their visit. This app can then be promoted during the booking process by underlining the added valueavailable to the guest during their stay. From there, it’s all down to the hotelier’s business needs and imagination.

Hoist Group can help you benefit from these trends, improving the check-in experience for your business and your guests. We are at the cutting edge of technology with our integrated LBS solution and ourFusion Dashboard enabled with data analytics.

We are looking forward to attending the next HITEC event and to continue to presenting Hoist Group’s latest products and innovations.


HITEC is a well-known, global event with its North American show gathering over 6,000 attendees from around the world, and presenting the latest hospitality technology products and services from over 400 companies. It offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders – in Amsterdam (March), Toronto (June) and Dubai (November).


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
T: +44 (0)207 936 6822