The Future of Single-Use Plastic

1st January, 1970

The Future of Single-Use Plastic

Since the first Earth Day in the 1970s, the world started to realise the damages we’ve caused as numerous ecological problems have risen. Through mass media, the trend continued and has evolved into one of the most important factors which manufacturers have to consider today.

Although environmental sustainability and business don’t always go hand in hand, connectivity (WorldWideWeb) and mass media (Blue Planet II) have pushed this concern to the top of the priority list. A recent Mintel report (Europe: Consumer Trends report 2018) suggests that consumers are now turning towards green alternatives. With this in mind, the significance of sustainable packaging cannot be ignored and producers must innovate in order to survive.

Pollution due to import bans

At the beginning of the year, the Chinese imposed a ban on imports of plastic waste, which will have a tremendous impact on the UK. Between 2012 – 2017, the UK exported over 2.7m tonnes of plastic waste to China, this staggering figure means the risk of environmental pollution is extremely imminent.

This vulnerability has sparked a response by the EU. £310 million will be invested into research, to clamp down on single-use plastic in the region. Further talks of taxing the use of single use plastic is also on the cards. Consequently, being pressured by regulators and the consumers, companies must act to resolve this troublesome and costly feature.

New regulations, along with changing consumer trends will drive innovation further. If brands don’t take action, millennial are less likely to purchase as it does not coincide with their own values. Thus, it is vital for brands to adapt their sustainability strategy in order to comply with regulation and retain their market share.

Discuss this pressing topic with industry leaders at this year’s Innovation in Non-Alcoholic Beverages Congress in London! For more information, please visit: or alternatively you can email us at:


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