The War on Sugar

1st January, 1970

The War on Sugar

The biggest driver in the industry at the moment in terms of change is the “war on sugar” and the consumers demand to be healthier.

As a result, beverage manufacturers are looking for different types of solutions which includes drink reformulation as well as working with flavour houses who can create a similar sweet taste without using sugar through the use of sweeteners like Stevia.

In the midst of this industry change, competition in the sector is also increasing as more drink categories blur. More than ever, consumers are spoilt with choice.

Manufacturers are going to need to work hard to keep their consumers engaged and fight for market share.


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
T: +44 (0)207 936 6822