We thought it was on the decline?!

1st January, 1970

We thought it was on the decline?!

The alcohol industry also seems to surprise everyone. It has been thought that firstly, due to the fact the Gin market is inundated with products and innovation seems to but wholly, it would heavily decline. What will happen to it? The questions is whether or not it’ll go back to before, or is this an opportunity for another spirits to steal the lime light? All these questions will be answered, providing brands with a vision of what is to come and where to focus their innovation efforts on.

Cider is a stagnant category; neither growing nor in decline. This event highlights exclusive innovation process in which to steer away from the typical cider categories currently on the market, and what opportunities a large spirits company is looking to capitalise to break into the cider market with highly innovative strategies.

Consumers are continuing to demand new experiences. As a result, the marriage of food and drink is becoming hugely popular and it’s crucial for the alcohol industry to further understand how best to work with the Pubs, as well as how through collaborative prowess will get more individuals back into this environment.


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
E: Chloe.Roberts@arena-international.com
T: +44 (0)207 936 6822