What packaging design is perceived best by a modern consumer?

1st January, 1970

What packaging design is perceived best by a modern consumer?

When it comes to a present-day consumer – packaging design and innovation are becoming more and more important in their decision making process when choosing a brand or a product. Therefore it is essential to determine what design works best and what innovative trends can be spotted. This article will look at three key themes in product packaging that affect modern consumers’ buying decisions.

1.      Value added packaging design

Value added packaging can be defined as something extra on the value of a product itself. Packaging that is designed to provide additional functionality not only entertains and pleases customers, but also increases brand loyalty and brand recognition. At the moment mostly luxury, cosmetics, food and drinks brands are using value added packaging, but this trend will spread through more sectors in the near future.

2.      Personalised and experiential packaging design

We have recently seen big brands like Coca-Cola or Nutella personalising their packaging design by printing names on their products. It definitely helps to connect with the consumer on a greater level as people feel more relevant to the brand. Personalised design will increase customers’ experience when buying a product and enhance your brand loyalty even more.

3.      ‘On the go’ packaging

Constantly increasing demand for ‘on the go’ consumption, suggests that product packaging design should be adapted to be consumed in the easiest way possible. When we use phrase ‘on the go’, we normally think about food products only, but that’s no longer the case. This trend is expected to stay around for a long time, with consumers wanting packaging to be more and more convenient.

Marketers and product developers should look into innovative packaging design as an opportunity, rather than a challenge, as it provides new ways to engage with existing customer and increase their loyalty as well as attract new buyers. Original design will help you to stay a leader in the industry and to make sure that your product is recognised as the best one in the market.

If you want to learn more about improving product impact, consumer engagement and functional delivery, join our PACE USA 2017 forumthat will be focusing on design and innovation this year.


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