Who Should Attend?

1st January, 1970

Who Should Attend?

The Alcohol Innovation Congress is a platform for all professionals involved with new product development, innovation product cycles, consultants, health and well-being professionals and finally, those looking to tap into changing consumer trends are brought together. It attracts a vast variety of industry professionals, from incumbent companies to small businesses that are disrupting the landscape with their new products. 

This year’s Alcohol Innovation Congress 2017 targeted senior representatives across all categories of Beer, Spirits, Wine and Cider, and due to speakers that are already confirmed it was most beneficial for senior individuals within the alcohol industry to attend.

Key job titles include:

Primary delegates will have responsibilities in these areas of the alcohol industry:

GM, MD, Directors, Heads of:

·         Product Innovation

·         Product/Category development

·         Technical development

·         R&D

·         Product strategy

·         Operations

·         New Product Development

·         Production

·         Sensory innovation

·         Flavours

·         Ingredients

C-Level professionals & Head/VP/Director/Manager:

·         Business Development

·         Strategic Alliances/partnerships

·         Consumer Insight

·         On-trade sales

·         Global Brands

·         Packaging

·         Branding

If you work within one of the following functions, and are interested in learning more about this event, please contact the Programme Manager:

Lucy Tanner



Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
E: Chloe.Roberts@arena-international.com
T: +44 (0)207 936 6822