Why has there been an increase in Craft Beer consumption across the UK?
This article will look at the increase in craft beers over the last few years and the reasons why consumers are preferring craft beers over standard beers. Craft beers are produced by small, independent and traditional breweries. More than a third of craft beer consumers are millennials which show’s how important the 18-35-year-old market is to the industry.
Over the last few years, there has been a large increase in the opening of UK breweries. Breweries opened within the UK have risen by 8% to around 1,700 breweries. This is due to the popularity of craft beers. In addition to this, the craft beer industry has grown into roughly 6,000 outlets since 2016.
Craft beer manufacturers have seen a large increase in the consumption of craft beer drinkers. The reasons why there has been an increase in craft beers are as follow:
· Beer drinkers are experimenting by trying out different flavoured craft beers. This is because consumers are getting bored of the same old beer taste.
· Retailers are also getting more craft beers on the shelves. In the last couple of years, craft beer has grown into 6,000 outlets. Manufacturers are also placing their craft beer products into cans and bottles to be sold within the store.
· Craft beers are becoming portable – Lots of craft beer manufacturers are putting their beers into cans and bottles allowing consumers to enjoy their favourite craft beer while on the go.
It has been reported by an accountancy group that craft beer breweries are becoming increasingly profitable. Craft beer is the leading way in the surging popularity of artisan products and has pushed aside other brands in the high street bars and pubs.
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