Why you should attend this event
Legacy systems are still very much the thorn in the side of banks’ digital transformation. These legacy systems prevent traditional banks from moving from innovation to implementation as quickly as their smaller, more agile, competitors. These smaller competitors are able to respond to customer demands quickly and soare constantly getting ever closer to exactly what the customer wants.
This customer-centric product development is more important than ever – with customers now used to the level of usability and personalisation offered by Google, Spotify, Netflix and the likes. As such, it’s no surprise that the word on everybody’s lips at the moment is ‘agility’ – banks need as much of this as they can get so that they become ever more customer-centric.
The difficulty is that there is no one-size-fits-all approach to increase agility. The traditional banks are faced with finding the best way to achieve this. Should they set up a subsidiary? Will an internal cultural shift suffice? How much does their internal structure need to change? And how should it be changed?
To answer these questions, the EBF: Digital Transformation in Retail Banking 2018 event aimed to providea platform for leading European retail banks to come together to discuss their strategy for digital transformation – hearing case studies from banks who employed various strategies to increase their agility. Over 2 days of the conference, our audience focused on use-cases and experience-based insights to provide attendees with useful and practical knowledge. This included examples of both structural changes which have increased agility, and customer-facing solutions which have dramatically improved the customer journey.
The scope of the forum also includedinsights into how banks can collect and leverage data to create customer-centric products and a seamless customer journey, and how best to commercialise PSD2, increase agility, optimise existing channels and achieve OmniChannel.
From ING’s tribe model, to Nordea’s cultural shift and ABN AMRO’s Challenger Bank MoneYou, these case studies provided a crucial insight to our audience, helping them figure out what works best for their own organisation.
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